How To Set Up Google Analytics Universal

In this "How To" tutorial I'll show you how to set up Google Analytics Universal, now that Google Analytics 4 (GA4) is the default.

Google Analytics 4 is in BETA and lacks some of the functionality and features that are available in Google Analytics Universal.

When creating a Google Analytics account or adding a new property, GA4 is the default. There is a way to set up both GA4 and Univeral or only Universal, and in this video, I will show you how to do it. It's not very obvious how to set up a Google Analytics Universal account if you go through the steps to add a new property, so this video will just show you the two not-so-obvious steps to look for during the setup process.

To get started go to https://marketingplatform.google.com