Pay-per-click Advertising
Why does the "yellow pages" still exists, in printed form?
Ever wonder why local phone directory companies still print hardcopy phone books? The answer to this mind-boggling question, which we all ask ourselves when we find a new edition of the phone book on our doorstep, will surprise you. Remember using the phone book or your local "Yellow Pages"...
Google Ads vs. Facebook Ads
If you're exploring the idea of online advertising, you will undoubtedly want to consider spending your ad budget on Google Ads® and Facebook Ads®. In this post, I will break down the difference between Google Ads® (primarily search ads) and Facebook Ads® (Facebook & Instagram) to help...
Shifting gears during the COVID-19 crisis
The last few weeks have been weird. On March 20th, 2020 the City of Regina declared a local state of emergency. All non-essential businesses in Regina were ordered to shut down. On that day, we decided to shut down our sister company Floprint for a while, until all of this blows over. At...
Advertising on Google
Google's top 4 spots are for paying customers only! You may have noticed the first four search results typically have the word "Ad" clearly indicated. Google knows, getting seen at the top of their search engine's results can be extremely valuable, depending on the search phrase. As such, the...
Regina's best Search Engine Marketing (SEM) package.
Here's everything you need to know about "Super Support", Squareflo's dedicated Search Engine Marketing (SEM) package. What is Super Support Super Support is an add-on package we created for our existing clients and other businesses in Regina who need help with their Search Engine Marketing...